Let’s Talk About Justice

Take a good look at this ribbon. What do you see?  Trayvon Martin, the 17 year-old teenager gunned down by a neighborhood patrolman in February 2012? Or, is it the flag that grabs your attention? The beloved symbol of freedom and justice in America.

The creators of the PromoteJustice logo hope you have an emotional response to it. They designed the logo for those opposed to bullying of all kinds. Whether the bullying occurs in schoolyard, the workplace, or global capitals distinguished for human rights abuses, they want you to start a conversation about bullying.

“Bullying is the gateway to injustice,” said Ty Christian, a founder of PromoteJustice.   He added, “Whether it is Trayvon Martin, the three young women in Cleveland who were held captive for 10 years, North Korea’s position toward South Korea, or the Arab Spring, we want to initiate a discussion. But, we don’t want to dictate the conversation.”

Christian said he and his partners at 314 Creative Group “spent countless hours” working on the project.  They were challenged by the enormity of designing a symbol to be worn by the many outraged by recent incidents of brutality.

According to Christian, twenty-five percent of those who saw the PromoteJustice logo identified the Trayvon Martin tragedy as the reason for the design. The logo with its ribbon-shaped design looks strikingly similar to a hoodie, which Trayvon was wearing the night he was killed.

Christian explained: “Trayvon Martin is a great example of bullying. That this young man lost his life is a very tragic event. He is the victim of bullying, and we want people to take a stand against bullying.” But, wearing a ribbon as a sign of solidarity began before  Trayvon and George Zimmerman, who will stand trial in June for shooting and killing Martin.

“The motif of the ribbon can be traced to the hostages in Iraq. We incorporated the American flag because justice is woven into the fabric of America. Millions of people have risked life and limb to get to this country have a chance at justice.”

For more information, visit www.promotejustice.org