California Is the First State to Create A Public Alert for Missing Black Youth

It’s been 21 years since Cleashandria Hall disappeared from Pine Bluff, Arkansas. Her mother Laurell Hall says she dropped her 18-year-old daughter off at her after-school job and never saw her again. For years, Hall and her family have kept their loved ones name in the media by hosting vigils and events that remind the public of their steadfast hope for answers.

But the attention is unusual. More often than not, experts say Black people who go missing do not receive the coverage as whites.

In October 2023, the state of California passed legislation that alerts the public to the disappearance of young people. It’s called the Ebony Alert, and it hopes to change the narrative about Black youth who are missing but don’t receive the same media coverage as white youth.

“We feel it’s well beyond time that we dedicate something specifically to help bring these young women and girls back home because they’re missed and loved just as much as their counterparts are,” State Senator Steven Bradford said in an interview with NBC News.

The recent docuseries about a California woman who faked her disappearance garnered 3.6 million viewers on Hulu, making it the most popular docuseries ever on the streaming service– a distinction that adds more credibility to the ongoing conversation about the disparities in media coverage and public attention when Black Americans are missing.

 Sherri Papini grabbed the spotlight in 2016 as authorities searched for her before she reappeared and years later admitted the hoax. The popularity of the docuseries has reignited the dismay Black families experience when their loved ones are missing.

According to the Black and Missing Foundation, Black Americans make up 40% of missing Americans but only 13% of the population.  

Foundation Founder Natalie Wilson said, “There’s a need for an Ebony Alert because people of color are disappearing at an alarming rate, and typically their cases are under the radar when it comes to media coverage and getting law enforcement resources.”

The Ebony Alert is activated when local authorities request it because a Black youth is missing, and there is concern the youth has been targeted for trafficking, or foul play is suspected. The Ebony Alert uses electronic highway signs and encouraged radio, TV, and social media and other systems to spread information about the missing persons’ alert.

In 2022, California began the Feather Alert which publicizes the disappearance of Indigenous people.

Image Credits: Pine Bluff Commercial.